Problem: How do you get parents to advocate for treatment of a disease that appears as bumps but isn’t harmful and often doesn’t physically bother their children?
Solution: Meet THE BUMPS - We talked to parents of children with molluscum contagiousum and realized one thing - it wasn’t the infection that had them concerned, it was the havoc it was reeking on their house that bothered them. They had to separate children, do multiple loads of laundry a day and keep the kids occupied when they couldn’t play with friends. We personified the infection as THE BUMPS a group of mischeivious, chaotic malcontents who have taken over the home. It didn’t just make the infection approachable, it brought to life the pain and panic parents were experiencing.
Role: Creative Director
The Bumps were everywhere.
Parents felt it in their homes, we made sure they felt it in their feeds. This way they could feel relief.