Problem: For centuries (literally) glaucoma has been treated with drops, mainly because, they’re familiar. Doctors and patients are comfortable with them, but when we dug a little deeper, we realized they weren’t as wonderful as the seemed.
Solution: Bring on The Flood. Doctors and office staff are forced to deal with loads of administration issues resulting from adherence problems, lost drops, replacement prescriptions and just poor performance. That lead to wasted time and lost revenue for the practice. So while they’d been prescribing drops on autopilot, we needed to give them a reason to break the cycle and utilize iDose TR, an innovative procedural pharmaceutical. Instead of attacking them with claims, we spoke to their frustrations. A visceral campaign where they could feel the burdens of drops. Once they recognized themselves in the ads, we gave them a way out.
Role: Creative Director
Sales Aid
Our sales aid brought the issues and our solution front and center. We pulled through the flood motif to deliver page after page of reinforced messaging.