That includes that very sentence, as well as this second sentence trying to lessen it's douchiness. It's all about conveying the right message, in the right voice, to the right people. That's why my voice changes. I'm not selling myself, I'm selling a product or idea. Throughout my career I've pushed denture care to old people, breakfast scrambles to stoned teenagers and everything in between. I haven't handed out pamphlets at prom yet, but I can guarantee there'd be a lot of disappointed young men if I did. Basically, this about me is meant to convey that it's about you.

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